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Popular SearchesSports management AcademicsOverview The global sports market now exceeds half a trillion dollars. As demand for leaders in the business of sports continues to rise, SNC has responded by creating a new program in this area with both a major and minor. Students will be introduced to the world of managing sports organizations at these levels:
- Amateur
- Professional
- Collegiate
Credential Type
B.B.A.
Offered As
Major & minor
Academic paths Through this program, students can earn a major or a minor in sports management at SNC. Related courses will prepare them for careers in all different areas from sports marketing, facility management and event coordination to athlete representation, sports analytics and sports media.
Business Core Checklist:
ACCT 205 Financial Accounting
BUAD 230 Ethical Leadership
BUAD 270 Marketing Concepts and Issues
BUAD 350 Corporate Finance
BUAD 390 Business Law
BUAD 485 Strategic Management Seminar
DATA 101 Data Analytics and Info Systems
DATA 328 Analytics for Business Insight
ECON 102 Principles of Microeconomics
MATH 228 Intro to Statistics or MATH 221 Intro to Statistics with R
Business of Sports Courses:
BUAD 212 Introduction to Sports Management
BUAD 214 Introduction to Event and Venue Management
BUAD 312 Women in Sports
BUAD 360 Sports Marketing, Sales and Sponsorship
COME 390 Sports Media
ECON 340 Economics of Sports
Sport in Context (at least one of the following):
BUAD 236 Human Resource Management and Sports
BUAD 386 Leadership Through Adversity*This pathway is to be used as a guide. Refer to the Course Catalog for official degree requirements.
Business Core Checklist:
BUAD 212 Intro to Sports Management
COME 390 Sports Media
BUAD 360 Sports Marketing
Students will choose one of the following to fulfill the Sport and Humanities/Social Sciences elective requirement:
BUAD 312 Women in Sports
PHIL 208 Philosophy of SportsStudents will choose one of the following to fulfill the Business of Sport elective requirement:
BUAD 214 Intro to Event and Venue Management
BUAD 236 Human Resource Management and Sports
BUAD 386 Leading Through Adversity
ECON 340 Economics of Sports*This pathway is to be used as a guide. Refer to the Course Catalog for official degree requirements.
Featured faculty If there’s one thing that SNC professors and instructors have in common, it’s a passion for teaching and sharing their expertise. You’ll also find them dedicated to providing personalized guidance that supports your academic and career aspirations. Discover the distinguished scholars you’ll be learning from.
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Logan Hennes ’22“The robust knowledge base a liberal arts education gave me the skills to hold conversations with people unfamiliar with my research and maybe the topic in general.”
Logan Hennes ’22
Career outcomes SNC’s sports management program will integrate core business principles with sports-specific knowledge – a combination that will equip graduates with a versatile skill set and enhance their employability. Some of the career options in sports management include:
- Sports Agent/Manager
- Sports Marketing
- Sports Event Coordinator
- Athletic Administrator
- Sports Facility Manager
- Sports Media and Communications
- Sports Analytics
- Corporate Partnerships
- Sports Retail Management
- Sports Law
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