Sports management
Overview

The global sports market now exceeds half a trillion dollars. As demand for leaders in the business of sports continues to rise, SNC has responded by creating a new program in this area with both a major and minor. Students will be introduced to the world of managing sports organizations at these levels:

  • Amateur
  • Professional
  • Collegiate

Credential Type

B.B.A.

Offered As

Major & minor

Academic paths

Through this program, students can earn a major or a minor in sports management at SNC. Related courses will prepare them for careers in all different areas from sports marketing, facility management and event coordination to athlete representation, sports analytics and sports media.

*This pathway is to be used as a guide. Refer to the Course Catalog for official degree requirements.

Business Core Checklist:
BUAD 212 Intro to Sports Management
COME 390 Sports Media
BUAD 360 Sports Marketing

Students will choose one of the following to fulfill the Sport and Humanities/Social Sciences elective requirement:
BUAD 312 Women in Sports
PHIL 208 Philosophy of Sports

Students will choose one of the following to fulfill the Business of Sport elective requirement:
BUAD 214 Intro to Event and Venue Management
BUAD 236 Human Resource Management and Sports
BUAD 386 Leading Through Adversity
ECON 340 Economics of Sports

*This pathway is to be used as a guide. Refer to the Course Catalog for official degree requirements.


Featured faculty

If there’s one thing that SNC professors and instructors have in common, it’s a passion for teaching and sharing their expertise. You’ll also find them dedicated to providing personalized guidance that supports your academic and career aspirations. Discover the distinguished scholars you’ll be learning from.

Adjunct Instructor for Business Administration – Statistics

Assistant Professor of Business Administration – Accounting; Discipline Coordinator of Accounting

Adjunct Instructor for Business Administration – Sports Marketing

View all faculty


Career outcomes

SNC’s sports management program will integrate core business principles with sports-specific knowledge – a combination that will equip graduates with a versatile skill set and enhance their employability. Some of the career options in sports management include:

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  • Sports Agent/Manager
  • Sports Marketing
  • Sports Event Coordinator
  • Athletic Administrator
  • Sports Facility Manager
  • Sports Media and Communications
  • Sports Analytics
  • Corporate Partnerships
  • Sports Retail Management
  • Sports Law

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