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Popular SearchesMarketing AcademicsOverview Every product, every service, every organization needs marketing professionals to create mutually beneficial relationships with customers. Marketers connect people with the means to solve their problems, meet their needs, fulfill their desires and satisfy their quest for a better life.
Credential Type
B.B.A.
Credits Required
68
Offered As
Major
Academic paths A Bachelor of Business Administration degree in marketing from SNC will equip you with the specific professional knowledge and competencies to participate across the entire process of bringing goods and services to market.
Business Core Checklist (52 credits):
ACCT 205 Financial Accounting
ACCT 206 Managerial Accounting
BUAD 230 Ethical Leadership
BUAD 232 Introduction to Human Resource Management (2 cr)
BUAD 233 Introduction to Supply Chain Management (2 cr)
BUAD 270 Marketing Concepts and Issues
BUAD 350 Corporate Finance
BUAD 390 Business Law
BUAD 485 Strategic Management Seminar
DATA 101 Data Analytics and Info Systems
DATA 328 Analytics for Business Insight
ECON 101 Principles of Macroeconomics
ECON 102 Principles of Microeconomics
MATH 128 Intro to Statistics or MATH 221 Intro to Statistics with RSupply Chain Management Courses (19 credits):
Five Rize courses online:
BUAD 234 Forecasting and Logistics (3 cr)
BUAD 235 Sourcing and Operations (3 cr)
BUAD 332 Supply Chain in Action (3 cr)
BUAD 335 Supply Chain Management Technologies (3 cr)
BUAD 434 Supply Chain Management Capstone (3 cr)
And at least one of the following:
BUAD 388 International Management (ADV C-BB) (spring)
BUAD 471 Marketing Management and Strategy (spring)
BUAD 494 Internship (Supply Chain Management)*This pathway is to be used as a guide. Refer to the Course Catalog for official degree requirements.
Featured faculty If there’s one thing that SNC professors and instructors have in common, it’s a passion for teaching and sharing their expertise. You’ll also find them dedicated to providing personalized guidance that supports your academic and career aspirations. Discover the distinguished scholars you’ll be learning from.
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Logan Hennes ’22“The robust knowledge base a liberal arts education gave me the skills to hold conversations with people unfamiliar with my research and maybe the topic in general.”
Logan Hennes ’22
Career outcomes Along the continuum from initial market research to promotion of products and services, you’ll find marketing professionals working in a variety of specialties. The work is rich and varied — and the career opportunities are robust. In fact, according to the U.S. Bureau of Labor Statistics, marketing-related jobs are expected to grow by 4 to 15 percent over the next 10 years. Roles include:
- Advertising account managers
- Brand managers
- Digital marketers
- Market researchers
- Marketing directors
- Media buyers
- Product managers
- Public relations specialists
- Sales and promotion managers
- SEO specialists
- Social media managers
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