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Marketing AcademicsOverview Marketing is essential to every business. It builds lasting relationships, shapes brand image, and drives revenue – with a strategic eye on future markets. Done well, marketing sparks meaningful connections that fuel growth.
Grounded in St. Norbert College’s Norbertine and liberal arts traditions, SNC’s marketing major empowers students with market insight, communication skills and strategic thinking while emphasizing ethical leadership and responsible decision‑making to influence consumer behavior and inspire action.
Credential Type
B.B.A.
Offered As
Major
Academic paths A Bachelor of Business Administration degree in marketing from SNC will equip you with the specific professional knowledge and competencies to participate across the entire process of bringing goods and services to market., including using data and analytics to guide strategic decisions.
While pursuing a marketing degree, you'll enjoy exceptional opportunities for meaningful internships and career‑enhancing experiences, including real‑world, portfolio‑building projects with regional organizations.Business Core Checklist:
ACCT 205 Financial Accounting
ACCT 206 Managerial Accounting
BUAD 230 Ethical Leadership
BUAD 232 Introduction to Human Resource Management (2 cr)
BUAD 233 Introduction to Supply Chain Management (2 cr)
BUAD 270 Marketing Concepts and Issues
BUAD 350 Corporate Finance
BUAD 374 Marketing Promotions
BUAD 390 Business Law
BUAD 471 Marketing Management and Strategy
BUAD 485 Strategic Management Seminar
DATA 101 Data Analytics and Info Systems
DATA 328 Analytics for Business Insight
ECON 101 Principles of Macroeconomics
ECON 102 Principles of Microeconomics
MATH 228 Intro to Statistics or MATH 221 Intro to Statistics with RTwo approved Marketing electives
*This pathway is to be used as a guide. Refer to the Course Catalog for official degree requirements.
Featured faculty If there’s one thing that SNC professors and instructors have in common, it’s a passion for teaching and sharing their expertise. You’ll also find them dedicated to providing personalized guidance that supports your academic and career aspirations. Discover the distinguished scholars you’ll be learning from.
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Career outcomes Along the continuum from initial market research to promotion of products and services, you’ll find marketing professionals working in a variety of specialties. The work is rich and varied — and the career opportunities are robust.
Marketing students regularly secure competitive internships and professional roles with organizations such as Sargento, PepsiCo, Schneider, Schreiber Foods, U‑Line and GE HealthCare, supported by close faculty mentorship and strong regional connections.Roles include:
- Advertising account managers
- Brand managers
- Digital marketers
- Market researchers
- Marketing directors
- Media buyers
- Product managers
- Public relations specialists
- Sales and promotion managers
- SEO specialists
- Social media managers
Related clubs & organizations
FBLA CollegiateThe purpose of this organization is to provide opportunities for St. Norbert College students to develop business-related career skills and promote civic and...Learn More
Omicron Delta Kappa (Leadership Honor Society)This group works to recognize individuals who have attained a high standard of leadership in collegiate and/or community activities and to encourage them to...Learn More
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