Marketing
Overview

Every product, every service, every organization needs marketing professionals to create mutually beneficial relationships with customers. Marketers connect people with the means to solve their problems, meet their needs, fulfill their desires and satisfy their quest for a better life.

Credential Type

B.B.A.

Credits Required

68

Offered As

Major

Academic paths

A Bachelor of Business Administration degree in marketing from SNC will equip you with the specific professional knowledge and competencies to participate across the entire process of bringing goods and services to market.

*This pathway is to be used as a guide. Refer to the Course Catalog for official degree requirements.


Featured faculty

If there’s one thing that SNC professors and instructors have in common, it’s a passion for teaching and sharing their expertise. You’ll also find them dedicated to providing personalized guidance that supports your academic and career aspirations. Discover the distinguished scholars you’ll be learning from.

Assistant Professor of Business Administration – Accounting; Discipline Coordinator of Accounting

Associate Professor of Business Administration – Marketing

Assistant Professor of Business Administration – Accounting

View all faculty

Logan Hennes '22 poses inside the science building
Logan Hennes ’22

“The robust knowledge base a liberal arts education gave me the skills to hold conversations with people unfamiliar with my research and maybe the topic in general.”

Logan Hennes ’22

Career outcomes

Along the continuum from initial market research to promotion of products and services, you’ll find marketing professionals working in a variety of specialties. The work is rich and varied — and the career opportunities are robust. In fact, according to the U.S. Bureau of Labor Statistics, marketing-related jobs are expected to grow by 4 to 15 percent over the next 10 years. Roles include:

Business Administration
  • Advertising account managers
  • Brand managers
  • Digital marketers
  • Market researchers
  • Marketing directors
  • Media buyers
  • Product managers
  • Public relations specialists
  • Sales and promotion managers
  • SEO specialists
  • Social media managers

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