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Digital marketing AcademicsOverview This webpage is one of millions engaged in marketing products, services, and, yes, colleges and universities. And websites are just the tip of the iceberg when it comes to digital marketing. Social media, banner ads, email, search-engine marketing, content marketing, digital billboards are all competing for eyeballs, too.
Credential Type
B.B.A.
Offered As
Major & minor
Academic paths As a digital marketing major at SNC, you’ll learn how to connect with audiences through the platforms they use every day. We’ll teach you how to craft compelling messages, analyze performance data, and adapt to emerging technologies. You’ll build skills in social media strategy, email marketing, SEO and content creation — tools that are essential in today’s digital-first world.
This major is offered through a partnership with Rize, giving you a mix of in-person and online learning. You’ll take core digital marketing classes on campus with SNC professors, and also complete a few specialized online courses taught by experts from other colleges. These online classes are recorded, so you can watch them when it works best for your schedule. It’s a flexible setup that helps you stay on track while learning the latest tools and trends in digital marketing.Core Business Courses Checklist:
ACCT 205 Financial Accounting
BUAD 230 Ethical Leadership
BUAD 270 Marketing Concepts and Issues
BUAD 350 Corporate Finance
BUAD 390 Business Law
BUAD 485 Strategic Management Seminar
DATA 101 Data Analytics & Info Systems
ECON 102 Principles of Microeconomics
MATH 228 Introduction to Statistics
Digital Marketing Courses Checklist:
BUAD 170 Introduction to Digital Marketing (3 cr)
BUAD 271 Social Media Marketing, Brand Awareness, and Engagement (3 cr)
BUAD 272 Lifecycle and Email Marketing (3 cr)
BUAD 273 Going Viral and Growth Hacking (3 cr)
BUAD 472 Digital Marketing Analytics and Experimentation (3 cr)
BUAD 374 Marketing Promotions
BUAD 471 Marketing Management and Strategy
COME 124 Mass Media or ENGL 313 Writing for the World
BUAD 494 Internship (optional)
Growth Marketing and Multi-channel Digital (3 cr) Marketing CapstoneThree-credit classes are online Rize classes.
Available Fall 2026, pending HLC approval.
*Courses Checklist:
DATA 101 Data Analytics & Information Systems
BUAD 170 Introduction to Digital Marketing (3 cr)
BUAD 270 Marketing Concepts (sophomore standing)
BUAD 271 Social Media Marketing, Brand Awareness and Engagement (3 cr)
BUAD 272 Lifecycle and Email Marketing (3 cr)
BUAD 274 Going Viral and Growth Hacking (3 cr)
ENGL 313 Writing for the World (Adv C-EI) or COME 124 Mass Media
BUAD 472 Digital Marketing Analytics and Experimentation (3 cr)Three-credit classes are online Rize classes.
*This pathway is to be used as a guide. Refer to the Course Catalog for official degree requirements.
Featured faculty If there’s one thing that SNC professors and instructors have in common, it’s a passion for teaching and sharing their expertise. You’ll also find them dedicated to providing personalized guidance that supports your academic and career aspirations. Discover the distinguished scholars you’ll be learning from.
View all faculty
Career outcomes You’ll find many ways to apply the insight, skills and hands-on experience you will gain through a degree in digital marketing. Career options include:
- Digital marketing strategist
- Marketing content strategist
- Public relations manager
- Social media marketing manager
- SEO specialist
- Marketing analytics specialist
- Content marketing manager
- Mobile marketing professional
- Video marketer
- Interactive technologist
- Email marketing specialist
- Client manager
- Digital Marketing Specialist
- Digital Marketing Analyst
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