Strategic Research Institute

Data-driven insight for businesses and non-profits

The Strategic Research Institute (SRI) at St. Norbert College in De Pere, Wis., is one of the Midwest’s most respected sources of data-driven insight. For businesses and nonprofits throughout the region and beyond, we provide the means to make strategically sound decisions on fundamental questions of opportunity, direction and growth.

Whether you’re launching a new product or a political campaign, surveying a market or a mood, assessing economic impact or advertising impact — the SRI can provide reliable, actionable data.

We incorporate state-of-the-art methodology into every project. We also bring a deep commitment to responsive performance and uncompromising integrity. 

 Our research services

We provide a wide array of social science research services, scalable to projects of any size. One of the SRI's unique strengths is our ability to draw on the intellectual resources of SNC's skilled faculty. Supplementing our own team's expertise, we can tap into deep knowledge across a spectrum of academic disciplines, from economics and sociology to political science.

  • Focus groups
  • Survey research: online, mail, telephone (landline and cell), in-person
  • Secondary data analysis
  • Statistical modeling

  • Market research
  • Market feasibility studies
  • Location analysis
  • Net-promoter score analysis
  • Customer satisfaction surveys
  • Employee satisfaction surveys
  • Advertising impact analysis
  • Message testing
  • Customer value analysis
  • Online panel development
  • Research management

  • Assessment research
  • Demographic analysis and projections
  • Public relations research

  • Referendum analysis
  • Community quality of life studies
  • Needs assessments
sri quote
Fred Petillo, Market Research Manager at State Bar of Wisconsin

"When my colleagues first proposed this project to me, I didn't hesitate to say that we should work with the Strategic Research Institute; but frankly, I did so solely on the strength of your reputation. Now that I've had the opportunity to work with you, I can say that your reputation is fully justified."

Fred
Our process

The methodology applied to SRI projects is called the i4 process. With it, our team can help you harness the power of data and put it to work for you.

  • Inquiry – Clients come to us seeking data; we determine the means to acquire it.
  • Information – We capture, organize and analyze data with a rigorous process informed by best practices.
  • Insight – We share with our clients what the acquired data reveals.
  • Impact – Clients apply data-driven insights to their decision-making in impactful ways.
Pat Hopkins, Principal/President of Imaginasium

"The Strategic Research Institute staff understands that each situation is unique, and they bring the best and most innovative research practices to the discussion while listening intently to the specific challenges facing their clients. They push hard for the right solution and deliver a clearer path to success."

Pat Hopkins, Principal/President of Imaginasium