This course takes a strategic and analytical approach to the study of consumers, products and markets. Attention focuses on the recognition of opportunities, the development of marketing strategies and the design of an effective marketing mix both for consumer and business markets. Work with simulations makes participants aware of the financial impact of marketing strategies.
Grade Basis: Letter Grade
Credits: 2.0
St. Norbert College adheres to all policies of non-discrimination on the basis of age, sex, gender identity, race, color, national origin, ancestry, sexual orientation, military or veteran status, marital status, disability, religion or any other characteristic protected by the current federal, state, and local statutes. Further, the college prohibits discrimination based on genetic information and non-job related arrest record or conviction records for employment purposes.
@2023 St. Norbert College