This course explores the concept of design thinking, a proven, systematic approach for developing solutions using creative problem-solving techniques. Starting with a foundation of understanding unmet customer needs and then applying a structured framework for innovation, organizations substantially enhance the chances for new products and services success. Participants learn the basic concepts that drive design thinking and people-centric design as well as how to translate unmet needs into ideas and prototypes, analyze the economics of innovation, and apply informed decision making.
Grade Basis: Letter Grade
Credits: 2.0
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